A study conducted by East African Dairy Development (EADD) II project has revealed that limited awareness of health benefits of milk has curtailed increased consumption of the commodity thereby dampening prospects of increased milk production in Tanzania. The study also showed that dairy products take a back seat as consumers prefer other beverages such as teas, carbonated soft drinks and porridge. Benchmarking the findings against the scenario in Kenya, the biggest producer of milk in the EAC region, the survey revealed that despite Tanzania having a bigger stock of dairy cattle, the country produces about 2.06 billion litres of milk per year compared to its counterpart’s 5.2 billion litres of milk annually with a national average per capita milk consumption of 47 litres per person per year.
As a result ,researchers in the EADD project are calling for more efforts by stakeholders in the dairy sector to popularize milk products as a healthier and more nutritious alternative. However, other constraints such as quality, price and seasonal fluctuations will also need to be addressed so as to boost consumption of dairy products.

http://clippings.ilri.org/2015/09/22/new-study-calls-for-more-awareness-and-promotional-campaigns-to-boost-milk-consumption-in-tanzania/