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Rice value chain/ Nigeria: Olam boosts Nigeria's rice supply with local brand

20 April 2015

The quest for rice self-sufficiency in Nigeria received a major boost as dealers in the staple received tonnes of locally produced rice, Mama's Pride which will be sold locally. The new brand is produced by Olam Nigeria Limited. The Olam business head, Mr. Anil Nair complimented saying the boost of locally produced rice in the Nigerian market will cut importation of rice in the country. He advised Nigerian rice consumers to change their mind and opt for locally produced rice which is more nutritious compared to imported rice. Olam has a milling capacity of approximately 800,000 tons and aims at total elimination of rice importation in Nigeria. On the other hand, there is an increase of milled rice production in Nigeria reaching around 2.9 million tons this year from around 1.9 million tons produced in previous year. The rice increase is triggered by the government rice revolution which is gaining momentum with the development of the rice value chain, including subsidized inputs and mechanization services. The government has been promoting rice production on small, medium and large-scale through its Growth Enhancement Support Scheme (GESS) under the Agriculture Transformation Agenda (ATA), launched in 2011. The number of integrated rice mills has increased from a mere one in 2011 to 13 in 2015. This is resulted by the influx of private investors on rice mills at strategic locations to promote production and milling activities in the country.


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